EXPERIENCE
Port Washington Public Library
[Community Relations and Marketing Director]
August 2020 - Present
Distinguished Concerts International New York
[Director of Marketing, Box Office, and Promotions]
October 2011 - July 2020
[Freelance]
June 2010 - Present
[Marketing Coordinator]
June 2010 – October 2011
The College at Brockport, State University of New York
[BA, Journalism, Theater]
Fall 2006 – Spring 2010
University of Oxford
[Shakespeare, Creative Writing]
Fall 2008 – Spring 2009
The Public Theater
[Press Department - Academic Apprentice]
[Marketing Department - Intern]
Microsoft Office Suite, Salesforce CRM (including Marketing Cloud and Campaigns), Website Design and Updates (Wordpress, Adobe Dreamweaver, Joomla, and Drupal platforms), Basic HTML and CSS coding, Adobe Design Suite (Photoshop, Illustrator, Dreamweaver, Contribute), Canva, Video Editing (iMovie, Final Cut Pro, Adobe Premiere Pro, Sony Vegas, Camtasia, Articulate) Social Media Management (Hootsuite, Sprout Social, IFTT), Google Analytics, Google Adwords, Event Planning and Management, Email Marketing and Design (Vertical Response, Constant Contact, MailChimp, PatronMail), Copywriting, Cooking, Bike Riding, & Improv Comedy.
REFERENCES AVAILABLE UPON REQUEST
Andrea Niederman Andrea Macy Niederman Andrea Niederman Nadrea Neiderman
Port Washington Public Library
[Community Relations and Marketing Director]
August 2020 - Present
- Partner with key stakeholders, community partners, elected officials, and internal teams to create, collaborate and execute strategic communications plans, live events and lectures, virtual programs, and digital offerings to support the vision, mission, and culture of the library.
- Create, update, and modernize all public-facing communications, promotional campaigns, internal communications, and branding to reflect the new, accessible, and open nature of the public community library.
- Brainstorm and collaborate cross-departmentally to develop, strategize and promote monthly themes and accompanying programs, social content calendar, and gallery displays for patrons.
- Plan, budget, and strategy for all media buying, advertising spend, digital marketing and social media paid campaigns.
- Manage all public relations responsibilities, write and edit press releases, pitch stories to local and national press, capture and edit video and photos for press kit, cultivate relationships with local journalists, and handle all crisis communications response.
- Design and produce all graphic design for social media, print, and digital flyers, promotional items and giveaways, brochures, monthly newsletter, weekly e-newsletter, and printed and electronic banners.
- Maintain and update website, manage and review SEO and analytics to optimize traffic and website performance.
- Highlights include: Collaborating with the ESOL department to create a dedicated WhatsApp business channel for Port Washington Spanish speaking population, utilizing the constrained parameters of the pandemic to bring Halloween on Main to over 400 young families, and promoting the Along Manhasset Bay book launch and Walking Tour App.
Distinguished Concerts International New York
[Director of Marketing, Box Office, and Promotions]
October 2011 - July 2020
- Senior Department Head responsible for managing and supervising a full-time marketing team of five.
- Oversaw all strategic and season-long marketing and advertising endeavors, box office reporting and ticketing, group sales and promotional partnerships, and global communications for events at Lincoln Center and Carnegie Hall.
- Responsible for all budgeting and season campaign planning inclusive of collaborations with major print and digital publications, media outlets, bloggers, and social media influencers .
- Attended relevant conferences, conventions, and educational seminars to stay relevant and up to date with leading change-makers in the cultural arts, tourism, and hospitality industry.
- Collaborated with Public Relations team to ensure local and national press coverage for individual events and overall business.
- Primary Liaison for venue, front of house, labor, legal and house management for all live and streamed performances (inclusive of hiring and vetting film crew, scheduling tech walk-through, budgeting, and executing all publicity).
- Worked with advertisers, vendors, and partners to create custom and unique activations and marketing campaigns to promote the season.
- Highlights include: World Malbec Day pre-concert wine tasting with Wines of Argentina, The Argentinean Consulate and the Courtyard by Marriott New York, for the World Premiere of Tango Credo: An Argentinean Tango Mass at David Geffen Hall, Lincoln Center
- American Girl Doll giveaway (including special ticket offer and in-store preview performance) with Where Traveler Magazine, Time Out New York, Utah Voices, and the American Girl Store/Restaurant for Under The Western Sky at Stern Auditorium/Perelman Stage, Carnegie Hall
[Freelance]
June 2010 - Present
- A La Carte Services Include Social Media Digital Marketing (Paid/Organic), Website Design, Graphic Design, Copy Writing, Promotional Partnerships, Arts Marketing, Public Relations, Audience Development and Creative Strategy
- Select collaborations include John W. Engeman Theater (Northport, LI), Turtle Creek Chorale, The Nouveau Classical Project, The Young People's Choir of New York City (YPC), The A Cappella Education Association, The NYJAZZ Quartet, International Partnership for Choral Music Education, Schola Cantorum on Hudson, World Civic Orchestra at Lincoln Center, The Boston Cantata Singers, AP Duo at Carnegie Hall, Urban Kantorei, and The Empire City Men's Chorus, The New York City Fringe Festival, Susan Lieu’s autobiographical solo show 140 LBS
[Marketing Coordinator]
June 2010 – October 2011
- Inbound lead distribution from website to sales team, scheduled product demos, provided basic customer support
- Travel arrangements, hotel booking, transportation for CEO and sales team
- Managed/updated website, created marketing collateral and implemented SEO
- Communicated with clients and partners to organize seminars on e-marketing and CRM
- Supervised telemarketing efforts, online metrics through Google Analytics and Google Adwords
- Created mass e-mail campaigns using PatronMail software
- Filmed and produced testimonial videos, edited existing videos, monitored and updated Youtube page
The College at Brockport, State University of New York
[BA, Journalism, Theater]
Fall 2006 – Spring 2010
University of Oxford
[Shakespeare, Creative Writing]
Fall 2008 – Spring 2009
The Public Theater
[Press Department - Academic Apprentice]
- Collected, recorded and distributed all media coverage pertaining to the Public Theater
- Aided the Press Manager and Director of Communications with scheduling press seats for all Public Theater shows
- Management and maintenance of the media archives of past productions, and coordinating opening night events—including photographer registration, pre and post-show VIP arrivals, and onsite interviews and photo opportunities with key party attendees
- Assisted with logistics and scheduling of interviews with actors/creative team, editing and organizing bios for show Playbills, and compiling a daily summary of industry news for Public staff members
[Marketing Department - Intern]
- Worked directly with General Manager and Company Manager on multiple projects including but not limited to; ticket reconciliation reports, marketing, publicity, social media management, general administrative duties
- Communicated with media to promote the off-Broadway show I Love You, You're Perfect, Now Change
- Assisted with group ticket orders and audience relations
- Prepared press kits and marketing materials for special events
Microsoft Office Suite, Salesforce CRM (including Marketing Cloud and Campaigns), Website Design and Updates (Wordpress, Adobe Dreamweaver, Joomla, and Drupal platforms), Basic HTML and CSS coding, Adobe Design Suite (Photoshop, Illustrator, Dreamweaver, Contribute), Canva, Video Editing (iMovie, Final Cut Pro, Adobe Premiere Pro, Sony Vegas, Camtasia, Articulate) Social Media Management (Hootsuite, Sprout Social, IFTT), Google Analytics, Google Adwords, Event Planning and Management, Email Marketing and Design (Vertical Response, Constant Contact, MailChimp, PatronMail), Copywriting, Cooking, Bike Riding, & Improv Comedy.
REFERENCES AVAILABLE UPON REQUEST
Andrea Niederman Andrea Macy Niederman Andrea Niederman Nadrea Neiderman