/graphic design
/Campaigns
THE MISSION: Entice viewers of the ad to inquire about performing onstage with DCINY
THE BACKGROUND: I'm at a concert, and I love choral music. I managed to get great seats to this performance. I'm sitting in the audience, marveling at the breathtaking view from my seat at Carnegie Hall, and I'm thumbing through the Playbill. What should the Playbill say back to me to make me want to ask about performing onstage? What could be better than the view I am currently seeing? This ad also ran in choral music journals and other trade publications. |